Regarding Values
How Much Would It Take For You to Bring This Back from Overseas?
January 28th, 2026

[Picture: Showing approximately 30 items of paper, cardboard and plastic]
On a recent volunteering trip, I brought back the above recyclables from France. Would you have done the same, or would you have had to be paid to do so? If so, how much would you need to have been paid?
Pause for a moment to answer. If you like, you can select your amount by CLICKING HERE and then view what others have selected by CLICKING HERE.
By explaining the motivations behind my actions, this article will consider the concept of ‘wicked problems’ and the mindsets that can arise when facing them. It also aims to provide a useful perspective on crises.
Agency Being at the Root of a Crisis
My volunteering centred on assisting people who are seeking asylum from conflict and persecution. Such a situation often prompts me to consider the interplay between individual and collective responsibility. When is an issue an individual problem? When is it societal? Or is it invariably a mix of both?
As the waste bin at my lodgings started to fill up, I considered this interplay within the context of the environmental crisis. I use the word ‘crisis’ intentionally, as I find the word’s etymology helpful. Crisis stems from the Greek, ‘krisis’, which means, ‘turning point’, or ‘decision’. I find this meaning helpful when it comes to the damage humans are causing to the wider environment, as it signifies a degree of agency. We can decide to take a different turn, so our actions are more resonant with a sustainable future.
mch’s_ Four-Fold Approach and its Directors
mch’s ‘Four-Fold’ Approach to Business aims to give equal importance to the following four aspects: client service, our people, the environment and broader society. A practical application of this approach is that I used train, ferry and bike as my means of transport to and from volunteering, as these forms have the lowest carbon footprint.(1) For a business like mch, decisions relating to modes of transport are some of the most environmentally impactful it regularly has to make. Consequently, it makes sense to prioritise consideration of the environment in such decisions. However, I am not mch’s only Director. As mentioned previously, a Garibaldi fish and a wildflower meadow are also nominal Directors. For more information on these Directors CLICK HERE. Increasingly, they have advocated for prioritising the environment in other decisions. One of these is recycling.
In Calais, France, where I was volunteering, recycling locations for cans and bottles were ubiquitous. However, I couldn’t locate anywhere to recycle paper or plastic. Knowing that such options exist back home, I decided to keep all the recyclable paper and plastic that I was consuming and recycle it when I returned.
My decision to bring back my recyclable waste made me reflect on whether the decision was the most impactful. If recycling is important, would my time have been better spent writing to the local authorities in Calais asking them to expand their recycling provision? Alternatively, should my focus have been on not purchasing items with such packaging in the first place? Or should it have been on all of the above?
Mindsets, Wicked Problems and Clumsy Solutions
From my coaching work, I’ve become aware of the loaded nature of the word, ‘should’. If you take the view that we are composed of many ‘parts’ or ‘characters’, invariably the parts of ourselves that use the word, ‘should’, are not our best selves. The parts that use, ‘should’, often view the world from a perspective of fear, inadequacy and/or scarcity. I call these parts of myself my saboteurs, or alternatively my chimp.(2) Whilst their intent is positive, to the extent that their motivation is to keep me alive, they often inhibit my ability to thrive. In my case, they often surface when levels of ambiguity and complexity spike. They become appealing to listen to because they provide a (false) certainty/definitiveness with respect to my actions; what I should do.
If I recognise this, provided my saboteurs/chimp are not too strong, I can accept and be at peace with the fact that I am likely to be dealing with a ‘wicked problem’.(3) A wicked problem is one which has no definitive answer, no matter how much you analyse, experiment and reflect. The best you can hope for is a ‘clumsy solution’, one which comes from remaining playful and curious and experimenting with a variety of ‘semi-answers’. In my case, I’m comfortable with my decision. My fellow Directors, the Garibaldi fish and the wildflower meadow, are not the most talkative, but I generally get an intuitive sense they’re comfortable with the company’s actions too.
I’d be interested in your views though, so please do share what you’d do by clicking here and if you want to find out what others think, click here.
Footnotes and Signposts
(1) The term ‘carbon footprint’ was developed by two academics, William Rees and Mathis Wackernagel in the 1990s. Interestingly, it was popularised by the petrochemical company BP. I find it curious that a framework encouraging individual responsibility for environmental impact was promoted by a company whose core operations unavoidably have a massive impact on the environment.
(2) For more information on the concept of saboteurs and chimps I’d recommend the work of Sharzid Chamine and Steve Peters respectively.
(3) For an in-depth exploration of wicked problems and clumsy solutions click here: https://www.researchgate.net/publication/281357989_Wicked_problems_and_clumsy_solutions_The_role_of_leadership
View comments >How One’s WHY Impacts the WHAT. When Minor Changes Matter.
October 8th, 2024
I’ve just spent several hours changing a single word on mch’s branding, marketing, presentation materials and documentation. Instead of describing my work as one of, ‘staff development’, I changed it to ‘people development’. Why did I bother to make such a change? Where did the insight to do so come from?
The answers to both can be found in the Source of Leadership Programme I deliver. A guiding premise of the programme is that leadership is a never-ending quest to know yourself, be yourself and manage the creative tension that comes from trying to be at peace with oneself whilst also striving to develop oneself. To this end, an early exercise in the programme involves finding what Simon Sinek terms your, ‘WHY’. Essentially, this involves completing the following sentence;
‘My WHY is to [Insert the contribution you want to make in the world here] so that [Insert the impact you perceive your contribution will make here].
For a summary of Sinek’s work, and guidance on completing this sentence, click here.
In the Source of Leadership Programme, I raise the prospect that participants may generate multiple WHYs initially, with a personal WHY and a professional WHY being the most common. By way of example, I share the following personal and professional WHYs I generated for myself and my organisation;
Personal ‘To live my values so that I can be the best father, partner, son, brother and friend I can be.’
Work/mch: positive impact ‘To help individuals, teams and organisations reach their full potential so they can achieve the positive impact they want to have on the world.’
I deliver the Source of Leadership Programme annually and always try to approach each exercise with a fresh pair of eyes (or more accurately a pair of eyes with a year’s more experience and reflective practice). In practical terms, this typically means I do the exercise myself in advance of facilitating it for participants. Doing so this year, I was struck by:
- The multiple roles I have.
- How artificial it seems to separate my professional roles from my personal ones: whilst some roles may be more important than others, they are all part of who I am.
- The fact that given I only have one set of values, perhaps I only have one WHY.
With these insights, my provisional, overarching WHY became;
‘To live my values so that I can be the best father, partner, son, brother, friend, colleague, mentor, trainer and facilitator I can be.’
These insights also explain why I felt it was appropriate to change ‘staff development’ to ‘people development’ in all of mch’s materials. My ultimate aim is not just to develop a person as a member of staff, but as a human being. This is what draws me to the type of training I deliver. The utility of the likes of emotional intelligence, mindset, resilience, management and leadership training is not confined to the workplace. These topics are equally valuable outside of work. Although there can be an understandable desire to compartmentalise life, the ‘buckets’ we create for ourselves often prove quite transparent and porous - one impacts on the others. This perspective is supported by the extended feedback I receive from participants six to 12 months after their training formally ends. One of the most common qualitative comments goes something like;
‘Whilst the training was useful at work, it’s also had a really positive impact on my relationship with my partner/son/daughter/friend/mum/dad/sister/brother.’
So what’s the ‘So What?’ to all of this? I believe there is one general and one specific ‘So What?’. The general one is that no matter how experienced you are, there can be real value in repeating the same reflective exercises, provided you can do so with genuine curiosity. The specific is that discernment is likely to serve you well, if like me, your WHY is based on the roles you have. Given that your WHY is intrinsically linked to your identity, if you start to attach your identity to a role, the question that’s then worth asking is;
‘Who would I be if that role no longer existed?’
A while ago, I was faced with this reality when a separation led to my role as ‘partner’ no longer existing. Given the multiple roles I have, the loss was felt, but did not lead to any sort of identity crisis. However, it did make me appreciate that all my roles could come to an end at any point. If that were to happen, who would I be then? This is a question I’m reflecting upon, and it may lead to a further iteration of my WHY. If so, it would be a fitting illustration of the never-ending leadership quest to know yourself, be yourself and manage the creative tension that comes from trying to be at peace with oneself whilst also striving to develop.
For an overview of the Source of Leadership Programme mentioned in this blog, click here.
View comments >Wicked Problems: How Values Both Create Tension and Offer a Way Forward
July 18th, 2023
I have written previously about the importance of values: both personal and organisational. Clarifying and prioritising values forms a key part of mch’s advanced leadership programmes such as its Source of Leadership. Their inclusion stems from the finding that clarity of values helps with decision making. The relevance to leadership becomes apparent if you subscribe to the following definition;
‘Leadership is about deciding what to do and then articulating the decision well to those who matter.’
Another key advocate of values is Brené Brown. In her book, Dare to Lead, she sets the challenge of not only identifying your values, but prioritising them, so that one value trumps all others. In my view, the importance of this exercise stems from the reality that life is messy. It’s uncertain, complex and often ambiguous. Consequently, situations can arise where upholding one value comes at the cost of not upholding another.
I’ve found prioritising my values a very difficult exercise: I started doing so in early 2021 and have yet to reach a consistent answer. In early 2023, I was reminded of the exercise and why it’s important. In early March, I was practicing my usual routine of yoga, exercises and a walk every morning, together with running three to four times a week and cycling once a week. By the end of March, I could barely walk 200m. My balance, strength and suppleness had disappeared. My fine motor skills were compromised, such that I could barely write or type. I had constant pins and needles in my hands and feet, which made sleep difficult. Furthermore, I didn’t know why any of this was happening.
To cut a long story short, towards the end of April, I was sitting across the table from a couple of neurologists at my local hospital. To try and diagnose the problem and thus (hopefully) develop a treatment plan, three tests were scheduled. The test with the longest wait could be done (quicker) privately, or through the publicly funded National Health Service (NHS). Done privately, the test would still be done in a public hospital and performed by a doctor who also worked for the NHS. Fortuitously, I had sufficient savings to afford a private test.
Cue a tension between two of my core values: health and equality. Going private was the obvious decision if I was to prioritise health. Being seen in weeks, rather than months would enable a quicker diagnosis, ending the uncertainty and allowing treatment to start sooner. However, if the specialist did not test me privately, it’s very unlikely that they would spend that time twiddling their thumbs. Instead, they would have more capacity for their NHS work. Thus, in my view, prioritising equality would mean choosing to wait along with most other patients. Given the limited number of specialists, it was hard not to conclude that accessing provision privately comes at the cost of increased waiting times for NHS patients. In the end, I waited and was seen on the NHS. I was comfortable living my value of equality, at the expense of health, by waiting a couple of months, rather than a couple of weeks. However, would I have been comfortable if the wait had been four months, or six months, or a year?
In my view, the scenario I faced is an example of a ‘wicked’ problem: one with no clear solution, regardless of the level of knowledge and expertise that can be brought to bear. With wicked problems there is no ‘right’ or ‘wrong’ answer and its often difficult to even classify options as better or worse than one another. In the event of ‘better’ options emerging, their status as ‘better’ can be very fleeting, as there are numerous competing variables and the significance of each is often continually changing. Wicked problems are invariably fluid. When the educationalist, Laurence J. Peter, was quoted as saying that;
‘Some problems are so complex that you have to be highly intelligent and well informed just to be undecided about them.’
I believe he was referring to wicked problems.
Some may say that wicked problems illustrate the limits to which values can help with decision making. On reflection though, once I’d received all the facts and expertise I could, I think values, together with my intuition, offered the only way to make decisions I was comfortable with. Furthermore, I believe another core value was underpinning my decision making and, in some ways, arbitrating the tension between my values of health and equality. That value is integrity. To me integrity is being honest and truthful to oneself. I like the researcher, Brené Brown’s definition of integrity;
‘Integrity is choosing courage over comfort …. it’s practicing your values, not just professing them.’
With my scenario, integrity provided clarity in relation to how I would discern ‘success’, when the ‘story’ which was my illness came to an end one way or another. Regardless of the diagnosis and subsequent impact on my life, success would be recalling the decisions I made and then being comfortable looking at myself in the mirror, because I’d been honest with myself about what was most important and I’d acted accordingly when each decision needed taking. Crucially, I believe integrity and its ‘signpost for success’, would have enabled me to be more at ease with changing my mind, if key variables, like waiting times, had changed significantly.
I hope you do not have to go through a similar experience to get clear on your values. Do you know your values though? Can you prioritise them? The following links can help identify your values:
https://www.mindtools.com/a5eygum/what-are-your-values
The above link asks you to consider times when you were happiest, proudest and most fulfilled. It also features a list of common values that you may find helpful to select from.
https://www.lifevaluesinventory.org/
This link allows you to take a free questionnaire designed to identify your values.
Having identified your values, I would encourage you to embark on Brené Brown’s challenge to identify your number one value. Considering scenarios that test one value against another is often an effective (albeit challenging) way to do so. In my case, perhaps integrity is a higher value to me than either health or equality. Or perhaps the relative importance of values is situational. I wonder what Brené Brown’s view would be on that?!
All the best with your journey.
View comments >Aligning Organisational Values with Your Personal Ones
January 8th, 2021
In my adolescence and early adulthood, I developed a series of core values that I felt would stand me in good stead for life. They were as follows:
- Service: Equipping myself for life, not just for my own benefit, but for the whole community.
- Balance: Balancing work with life outside of work. Trying hard, without becoming a fanatic. Knowing when enough is enough.
- Equality: Endeavouring to create equality of worth and opportunity and striving to ensure that these are not inhibited by any inequality of resources.
- Fun/Positivity: Life’s too short to commit myself to careers or activities that I don’t enjoy.
- Health: Emotional, mental, physical and societal health enable life to be lived to the full.
- Integrity: Telling myself the truth. Am I really living my values if I proceed in this way?
- Relationships: Relationships bring the most purpose to my life: very little of any true worth is done completely on my own, or impacts only me.
- Quality: If something’s worth doing, it’s worth doing well. If I live all my other values, this value should take care of itself.
When I founded mch in 2005, it seemed obvious to me that the company’s values should align with my personal ones. On its inception though, I chose only to declare publicly three of the above values as company values:
- Balance
- Integrity
- Quality
I took the view that these were the most relevant to my company and the values that clients would be most interested in. By 2008, my values-based approach to business gained sufficient attention that I was asked to write a short article for a regional enterprise network on how values can inform business. An edited extract of this article can be viewed below.
Fast forward to 2018 and, while my values remained constant, a considerable amount had changed in both my personal and professional life. A notable change was that I had started a relationship with someone who also led a company. A period of turmoil ensued as I felt that the way they were leading their business was in conflict with some of my personal values. In particular, my partner’s organisation was distributing resources in ways I found difficult to reconcile. I felt that their organisation was perpetuating the inequalities of opportunity that exist in society. Essentially, I found it very hard to separate the personal from the professional. Indeed, I began to appreciate that there really wasn’t a separation of my personal and professional values. Although I had only listed three professional/company values on my company’s website, the other five personal values had informed, and continued to inform, my professional practice.
In particular, I was reminded of just how much the value of equality had shaped my career choices. For example, my initial decision for mch to serve charitable organisations and social enterprises was, in part, driven by a desire to provide a level of support and expertise that such organisations wouldn’t otherwise be able to afford. My subsequent decision to selectively serve some private sector organisations was, in part, taken to cross-subsidise some of mch’s work with charities and assist society more broadly e.g. through enabling increased volunteering and charitable donations. Furthermore, a key motivator in taking on the role of Chief Executive of Rumbalara, the indigenous sporting and community development organisation in Australia, was to assist a community that had been deprived of equality of opportunity.
The experience with my partner also strengthened my view that so much of my own situation and success stemmed from an inequality of opportunity. The biggest contributors to my good fortune were nothing to do with anything I had done. Yes, I have worked hard throughout my career and have tried to make the most of opportunities. However, the greatest opportunities have arisen on account of being born in a country where I had access to free education and from being born into a loving and supportive family. My innate intelligence is nothing of my own doing either, and even my work ethic is likely to have been influenced by the cultural environments I have found myself in. The result is that from an early age, I have felt that I am already a winner in the lottery of life. Consequently, I have tried to find careers and adopt a lifestyle that utilises the skills I’ve been lucky enough to develop, to help others win too.
A key outcome of this experience has been to be more public about mch’s broader values and to use my business to promote them. For example, the value of equality informs the pricing of mch’s online courses and the appeal to support equality of opportunity in learning and development that features within them. I’ve also experienced the positive impact that can come from engaging with organisations with differing values. In addition to clarifying what’s really important, experiencing differing perspectives can help bring about positive changes in thinking and acting.
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